Digital Marketing Course Outline
Course 1: Marketing Fundamentals Welcome to Digital Marketing, The Digital Marketing Framework, What: Your Business, Who & When: Your Customer, Where: Marketing Channels, Course 2: Content Strategy Plan Your Content Strategy, Create Content, Distribute & Promote Content, Optimize Website UX & Landing Pages, Measure Impact. Course 3: Social Media Marketing (Organic) Social Media Landscape, Social Media Channels, Social Media Content, Implement & Monitor Campaigns, Measure Impact, Jobs in Social Media Marketing. Course 4: Social Media Advertising (Paid) Intro to Social Media Advertising, Platforms for Social Ads, [...]
